2008
Developed when working at BLT Communications. From hundreds of iterations, concept sketches to mockups, photography, Iron Man 3D modeling, finalizing, retouching, and print layouts – these are the final production assets.
Key art used across packaging, advertising, etc. The design is still used today for Disney+ video streaming.
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The DVD Package displays a reflective arc reactor, embedded in Tony Stark. The Iron Man suit has a circular die cut in the same position, so, when the outer sleeve is removed, it gives the impression of Tony Stark emerging from Iron Man.
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Lenticular Packaging and Keyart. When the viewer moves back and forth, the Iron Man suit changes from Mach 1 to 2 to 3.
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I also developed several advertising displays.
Awards
- Clio Entertainment Award (aka "Key Art Award"), presented by Hollywood Reporter, for home entertainment key art and packaging design (2009)